Information Inventory
Too many competing priorities.
Account information is presented with similar emphasis, making essential tasks harder to identify.
Redesigning the customer portal to make billing, data usage, and self-service easier to manage.
Customers needed quick access to billing, data usage, and support, but the experience was crowded.
Of customer care calls related to connectivity, billing, and data management, according to the project brief.
The account overview presented billing, announcements, system health, usage, services, offers, and links.
Improve registration, reduce support dependency, and support discovery of optional services.
The brief identified billing, account information, and data usage as the highest-priority customer tasks.
Customers primarily visited to understand bills and manage payments.
Service information and data usage needed to be easy to locate.
Existing troubleshooting and FAQ resources were not prominent enough.
Essential account information competed with announcements.
Key actions were scattered across multiple entry points.
Technical status lacked clear explanations and next steps.
Troubleshooting wasn’t integrated into the main workflow.
Design opportunity: Make essential tasks easier to find, understand, and complete.
Make critical information immediately visible, keep support accessible, and give offers a secondary role.
Priorities reflect the client brief; the layout is a simplified storytelling diagram, not a usability-tested ranking.
I explored information hierarchy and competing layout approaches before refining the high-fidelity dashboard.
Account information is presented with similar emphasis, making essential tasks harder to identify.
Bring billing and data usage forward while giving common actions a clearer entry point.
Use a focused main workspace and a quieter right-side panel for supporting information.
These low-fidelity wireframes illustrate the evolution of the information architecture; they are retrospective case-study reconstructions, not claimed original research artifacts.
Balancing clarity, flexibility, and consistency across customer account states.
Billing, usage, and service status take priority over promotional content.
Keep primary tasks in the main content area and supporting information in the right panel.
Usage information needs sufficient space without overwhelming the dashboard.
Give the usage chart more room while keeping related controls contextual.
Repeated calls to action increase visual noise.
Consolidate frequent tasks into Quick Actions and show contextual actions only when needed.
Payment issues, high usage, and connectivity problems need clear feedback.
Change the affected component, status, and CTA while preserving the overall dashboard layout.
Billing, service, data usage, and system health adapt to different customer conditions. The light and dark component libraries show the available states side by side, without changing the dashboard’s underlying structure.
One flexible experience brings billing, usage, service status, and support into focus without making every module compete for attention.
Key account information and next actions sit at the top of the visual hierarchy.
Quick Actions, billing, and service sit across the top row, while the expanded usage chart anchors the main workspace.
The same system accommodates different account and service states.
Beyond the dashboard, a cohesive design system brings together color, typography, components, and iconography to make the customer experience consistent and scalable.
Post-launch observations showed increased returning users, fewer support calls, and positive feedback.
Post-launch measurements showed more customers returning to the portal.
Customer service call volume decreased after the redesign.
Customers responded positively to the improved experience.
Directional outcomes confirmed by the project designer; exact percentages and measurement windows were not provided.
Designing a better customer portal wasn't just about simplifying the interface. It required balancing everyday customer tasks with business priorities, deciding what deserved prominence, and making the experience work across different account conditions and screen sizes.
Prioritize the actions customers need most, while keeping secondary information accessible without adding unnecessary complexity.